Digital Research & Insights

Checking the Surface

Research and Gain Insights Before Taking Action

Any marketing operation starts with marketing research. Research enables you to get fresh perspective on your brand or product’s positioning inside the market and gives you a glance into the way your competitors perform. It can also help you predict the outcomes of a business move and budget allocation. In Digitalbay, we offer our clients a variety of marketing research to fine-tune decision-making and make sure you are heading in the right direction.
01
01
Customer Research

Draw a clear, in-depth image of your customer segmentation, focusing on the most potentially lucrative customers. Get to know your target audience’s needs, aspirations, pain points, where they are online, and what customer journeys they are currently going through.

02
02
Competition Analysis

Understand what other brands, solutions, and value propositions are already out there. Gain a deeper understanding of the competition, assess your advantages and disadvantages, know your position in the market’s perceptual map, and help differentiate yourselves and position your value proposition as the most appealing one.

03
03
Market Analysis

Understand the market in which you operate. Study your market size, conditions, and trends that could potentially affect performance. Understand growth potential for your business and the market, assess the potential marginal profit within the different offers available on the market, and define the realistic goals you need to set to gain convenient positioning inside your market.

04
04
Performance Analysis

Predict future performance by analyzing existing performance through mapping different customer journeys and channels and collecting costs, conversion rates, and other performance metrics’ benchmarks.

05
05
Keyword Research

Use premium tools and techniques to create thorough keyword research for search engine optimization processes, paid campaign targeting, data collection feeds, and monitoring relevant social discourse.

06
06
Multivariant Testing

Create sophisticated testing to measure the best combination of multiple ads, creatives, content, landing pages, and more.

PCC Management Plans

Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Basic
Basic

$ 249.99

Monthly Package

  • $500 - $999/m budget
  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
Choose Plane
Essential
Essential

$ 499.99

Monthly Package

  • $1,000 - $1,999/m budget
  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
Choose Plane
Growth
Growth

$ 749.99

Monthly Package

  • $2,000 - $3,500/m budget
  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
Choose Plane
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