Measurement & Analytics
Advanced Analytics Implementation
We use advanced analytics tools to measure each micro-element of your digital assets, the traffic leading to it, and the business outcomes it generates.
We collect data for measuring the quality and profitability of each conversion you make, attach a score to each conversion, and teach digital traffic sources to “prefer” high-score conversions over others.
We use a Tag Management system to elegantly and efficiently manage third party tool measurements and create sophisticated and condition-based adaptations to your digital assets.
Cross Channel & Device Attribution
We use Agile tools and features to track user journeys better, even when they interact with your brand using different traffic channels or devices.
Bring all your data together and present it in a visual, intuitive form. Make it much easier to track performance and budgets as well as conclude on data-driven actionable insights.
Attribution Modeling & Factor Analysis
Create sophisticated credit modeling to assign a conversion contribution level for different channels in the funnel. Additionally, create multipart KPIs (factors) to optimize traffic for a unified metric.