We appreciate the energy, time, money, and efforts you are dedicating to take your business to a new level using digital marketing. To ease up the process and make sure our onboarding process will be productive and smooth- we use our roadmap methodology.
Ready.. Set.. Grow!
Your Path to Digital Success
All great campaigns originate in a robust digital strategy. As part of the onboarding stage, we research existing digital assets, past analytics, performance, and relevant business data. We dig in the business vertical, apply market and competitor analysis, and draw a clear, in-depth image of your customer segmentation. We finish up with a remarkable strategy, decide on several KPI’s and one north star metric, set OKRs, create a media plan, and relevant action items.
We have some foundations to build. Registering accounts, implementing measurement, create funnels, set up audiences, and make sure all creatives, web pages, and marketing platforms are connected and ready to set sail.
Firstly, we make sure we exhausted all demand harvesting efforts. We want to create a stable, long-lasting mechanism that sweeps in all high profit, low-cost traffic that is just standing there, waiting to be swiped.
At this stage, we use our experience to expand performance, reach and convert prospects, retain and grow existing clients' payout, and apply best practices to maintain and scale profitability on an always-on basis.
To maintain growth even after converting long tail prospects, we turn to create sophisticated funnels and user journeys that help break purchase blocks, create new demand, and lead customers down the marketing funnel into a high purchase intent state. This way, we release funnels bottlenecks and maintain strong, steady streaming down the funnel.
Now that we have created a viable, efficient marketing machine, we need to grease it and make sure nothing prevents it from growing. We can do that by consolidating the entire online and offline data into one master dashboard. We then analyze the whole picture to create a responsible, data-based optimization plan that assures an un-stoppable improvement cycle.
The digital marketing optimization process has no maturity stage. The opportunity to explore new tools, features, creatives, or platforms will never come to exhaustion. Therefore, we will always strive to surpass the past performance and identify opportunities for producing quality conversions for your business.